Ranking of Macedonian brands according to their emotional value is the aim of the research within project "Brands4ever", carried out for the first time in Macedonia.
"The brand's value should be presented in public, leading to increase of awareness and improvement of its image and perception among consumers", said "Brands4ever" project manager Ana Kjovkarova at Tuesday's press conference.
According to her, the research project emerges at the Macedonian market in a time when domestic brands focus exclusively on the financial aspect, neglecting the power of their emotional value.
Project "Brands4ever" has acquired support from the Agency for Promotion of Entrepreneurship of the Republic of Macedonia, saying it would be beneficial for SMEs.
The research of the companies' emotional value should produce a numerical value for each brand in Macedonia.